About The Author

Text reprinted from the original Dow Jones-Irwin hardcover edition of SMTW 1983)
Richard Cavalier has designed, written, produced, and/or run countless meetings and conventions of every size, type, and complexity for both corporations and associations on a national and international level.
In the early 1960s he began using techniques then considered innovative and advanced closed-circuit TV, multimedia, sociodrama in the meeting room, and exhibit games. His sales promotion and sales training techniques have included livecentral meetings, semi-packaged regional formats for managers, and semi- or fully-packaged meetings for individual field use in districts.
   For over five years, his regular column for Advertising and Sales Promotion and Sales & Marketing Management magazines created a new awareness of business standards and communications principles in what had been a complacent, glamor-oriented field.
(End, Dow Jones-Irwin cover blurb)
    The overall industry still waffles. Example: the Cavalier Meeting Center. Meeting Centers are brick-and-mortar facilities for face-to-face meetings. The Cavalier Meeting Center is an electronic box: maybe a virtual center. Why not be direct? The owner name is valid because the "Cavalier" is followed by "Telephone Company," the parent of the claimed "center." For an idea of service quality for any supplier, check that  supplier's name (here, Cavalier Telephone Company) at complaints.com.
     Disclaimer: Richard Cavalier has NEVER endorsed a commercial product or service. In his 70s business magazine columns (not the meetings-industry's freebie advertiser-dominated publications), he's made only generic recommendations. Some companies will hitchhike on good reputations of others.


   Why hitchhike? Well, consider the credibility that can be borrowed although not deserved.
Cavalier has been a program consultant (for his personal and/or various producers' accounts): Motorola, Varian Electronics, Iberia Airlines of Spain, Mobil Oil, Norwegian- America Line; ITT, American Gas Assn, Linen Supply Assn of America; American Dairy Assn, National Coal Assn, American Meat Institute, Steel Service Center Institute, Automotive Service Industry Assn, American Dental Assn, General Foods, S.C. Johnson & Son (Johnson's Wax), Kaiser Aluminum, Centel Telephone, Haworth Office Furniture, Karpen Furniture, Signode, Diversey Chemicals, Wescom, Lloyd's of London/PRM/County of Los Angeles Health Care System. In addition, he has substantial credits as a magazine writer.
   A professional meetings manager/coordinator since 1960, he was the leading published authority in the group communications field for several decades thereafter (including five years of columns in Crains Advertising & Sales Promotion and Bill Bros. Sales & Marketing Management magazines). Cavalier has constructed the majority of (imitated) how to methods that are now standard in the field. He moderated the nation's first travel incentives conference, sponsored by New York University, and he wrote (unannounced) for the first two and only special-advertising issues of Business Week on the meetings topic (which special inserts were not supported by the travel industry). He won an MPI award for his Tenth Anniversary address, which demanded standards and ethics in the profession. An award, but no action.
   Dick Cavalier is a world traveled (40+ countries) professional writer and specialist in group communications--including meetings, training, and audio/visual presentations. He created insights into issues affecting ordinary people. Chief among his achievements: world's first consumerist format for evaluating travel tours and also, separately, second mortgages on homes; definitive article on Chicago's Deep Tunnel flood control (helped to unseat an opposing US Senator); nation's first how-to for second- mortgage planning; first totally unchallenged article re: health care industry's responsibility for continuing malpractice crisis; first challenge of city government involvement in race riots in Chicago-'69. He is a University of Minnesota graduate and former MBA student at Northwestern University Graduate School of Business, Chicago.

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