|Recognition for the early business books:|
|[Multiple buttons below Note for clients, industry and topics.]
Re: Sales Meetings That Work:
mm"Accountability is an idea whose time has come,' says Cavalier, meticulously drawing the anatomy of a meeting from inception to finale. He then shows how this sort of outline can be used to gather data that enable the meeting planner to predict concrete results."Sales & Marketing Management" Magazine (Mar 16, 83)
mm"Ahead of (its) time. . .Our industry is just now coming to understand your message. . . .A great help to me. . ." Professional Meeting Planner & Convention Consultant, San Diego.
mm"The best book that has been written on the subject. . .See "Lanin" in "Industry Recogniton."
|Re: Achieving Objectives in Meetings (Predecessor book to Dow Jones-Irwin's Sales Meetings That Work (and the granddaddy of how-to books in the meetings field, Achieving Objectives in Meetings; NY: Corporate Movement, 1973).): Entire control structure and 20+ forms are re-used intact in the expanded SMTW book:
mm"An excellent communicator who mixes wisdom and wit, he's an exceptional teacher who expresses ideas in measurable terms." Rocky Mountain Chapter Resources Committee of MPI, in Meeting News magazine (July, 79).
mm"Cavalier exposes himself as a knowledgeable stage craft and visual media coordinator. . ." McGraw-Hill Keys to Industrial Marketing Techniques (May 13, 74).
mm"A comprehensive volume with a great deal of common-sense guidance and information, some innovative suggestions, plus a good introduction to PERT-type planning." London Convention Bureau.
mm"Whether you're planning one meeting or many, AOM will prove useful and insure that your meeting accomplishes its objectives." SMEI Marketing Times
mm"Should be of interest to meeting and convention managers of all persuasions and degrees of expertise" Insurance Magazine (full page review; on web).
mm"Cavalier lances some of the boils that afflict the meetings game--the hypes, ripoffs, hucksterism, and free-booting." Training in Business & Industry (Oct 73).
mm"He builds an understanding of the fundamental stresses and weaknesses of programs both inside and outside the direct control of the meetings manager. As a result, you are better prepared to make the right decisions, even under pressure." Training and Development Journal (Jan 74).
NOTE: As you wander through these credence pieces, you’ll notice
that some items are more than 45 years old. Surprise! So is Cavalier's
background. His professional work preceded and aided the formation of all
of the industry’s “user associations”; and he has probably the industry’s
longest perspective on what went wrong, as measured currently