About The Author

Text reprinted from the original Dow Jones-Irwin hardcover edition of SMTW 1983)
Richard Cavalier has designed, written, produced, and/or run countless meetings and conventions of every size, type, and complexity for both corporations and associations on a national and international level.
In the early 1960s he began using techniques then considered innovative and advanced closed-circuit TV, multimedia, sociodrama in the meeting room, and exhibit games. His sales promotion and sales training techniques have included livecentral meetings, semi-packaged regional formats for managers, and semi- or fully-packaged meetings for individual field use in districts.
   For over five years, his regular column for Advertising and Sales Promotion and Sales & Marketing Management magazines created a new awareness of business standards and communications principles in what had been a complacent, glamor-oriented field.
(End, Dow Jones-Irwin cover blurb)
    The overall industry still waffles. Example: the Cavalier Meeting Center. Meeting Centers are brick-and-mortar facilities for face-to-face meetings. The Cavalier Meeting Center is an electronic box: maybe a virtual center. Why not be direct? The owner name is valid because the "Cavalier" is followed by "Telephone Company," the parent of the claimed "center." For an idea of service quality for any supplier, check that  supplier's name (here, Cavalier Telephone Company) at complaints.com.
     Disclaimer: Richard Cavalier has NEVER endorsed a commercial product or service. In his 70s business magazine columns (not the meetings-industry's freebie advertiser-dominated publications), he's made only generic recommendations. Some companies will hitchhike on good reputations of others.



Why hitchhike?

Well, consider the credibility that can be borrowed although not deserved:

Cavalier has been a program consultant (for his personal and/or various producers' accounts): serving Motorola, Varian Bros Electronics, Iberia Airlines of Spain, Mobil Oil, Norwegian- America Line; ITT, American Gas Assn, Linen Supply Assn of America (now Fabric Rental Assn); American Dairy Assn, National Coal Assn, American Meat Institute, Steel Service Center Institute, Automotive Service Industry Assn, American Dental Assn, General Foods, S.C. Johnson & Son, Kaiser Aluminum, Centel Telephone, Haworth Office Furniture, Karpen Furniture, Signode, Diversey Chemicals, Wescom, Lloyd's of London/PRM/County of Los Angeles Health Care System.

(See some client acknowledgment documents under the 'Business Writing' button; then its 'Clients' base button.) In addition, he has substantial credits as a magazine writer. (See 'Recognition' button and its base buttons, by topic.)

Professional writing and a specialty in group communications include meetings, training, and audio/visual presentations. He has also created insights into various once-muddy issues affecting ordinary people.


Chief among his original-thinking achievements:

Three articles for Meredith publications: a) the world's-first consumerist format for evaluating and comparing travel tours; b) examining second mortgages on homes (nation's first how-to for second-mortgage planning); and c) nation's first how-to article on assessing condominium apartments--reprinted by a bank!

From other publishers: d) a definitive article on Chicago's Deep Tunnel flood control that helped to unseat an opposing US Senator; also e) first challenge of city government involvement in race riots in Chicago-'69 (both in Chicagoland magazine). Additionally, e) the first never-challenged, two pilot-study based, articles re: medical-pilot st regarding the health care industry's involvement/responsibility for the continuing medical-malpractice crisis (McGraw-Hill's Modern Hospital, Jan '70; and "Chicago Tribune's" Sunday magazine, Dec 7, '85; both are reprinted on this site; below the 'Recognition' button.)

As professional meetings manager/coordinator since 1960, and after a 1970 first-article, he became the leading published authority in the group communications field-a publishing authority for more than a decade. That status included over four combined years of consumerist columns in Crain's Advertising & Sales Promotion and Bill Bros' Sales & Marketing Management magazines). Cavalier has constructed the majority of (imitated) how-to methods that are now standard in the meetings field.

Unnamed, he wrote the second and third (of three, total) first-and-only special-advertising issues of Business Week on the meetings topic. Curiously, although the BW subscriber list is hallowed, those special editions were not supported by the travel industry-likely because of consumerist viewpoints. No support because the BW editors couldn't be controlled with ads?

Also he moderated the nation's first travel incentives conference (sponsored by New York University's School of Continuing Education; see 'Recognition/Industry'); and co-presented the nation's (world's) first conference for hotels and company users-combined (sponsored by Sales & Marketing Management magazine). Credence shots from both of those printed brochures are contained on this site.

In 1982, he won an MPI award for his Tenth Anniversary Convention address that demanded standards and ethics in a trade that still (2017) has no Code of Ethics. An award from the MPI, but no action from the purveyor-dominated members. (See 'Recognition/Industry' then 'MPI' base button; last item in the 'MPI' file.) MPI is the second association to be formed and is the longest survivor in the meetings field.


Cavalier is a University of Minnesota graduate and former MBA student at Northwestern University's Graduate School of Business, Chicago. Having traveled in nearly 40 countries, he created and published a short-form ESL course based on dictionary codes, not our childhood's Dewey slogan-with-exceptions-to-exceptions. His Practical Word Power tutors' script and workbook eliminates years of teen/adult learners' memorizing of ten new words weekly, via the Dewey Method, that all US English-speakers have wrestled for a century.

Key: Codes are rote learning and teachable by native-speaker volunteers--in only 8-sessions of 2-hours each. Code learners can immediately pronounce every word in the keyed dictionary that's used as a text. Each publisher uses a different code for copyright; our learners can use all.

Additional benefit: When English and bilingual dictionaries are used together, code learners can, within minutes, get translations and spellings; then pronounce in English any word already known in their native languages. That's a lifelong independence in vocabulary development to personal need . . . that the Dewey Method cannot teach!

Educators' problem: The Dewey Method step-system requires years of memorizing: Whatever will the schools do for new curriculum with those newly-gained months/years of generic and marginal classroom lists?

Suggestion: Teach grammar far earlier. Americans speak relatively poor 'book' English. 'Slang' is the official excuse, but not the problem. Slang is valid in the neighborhood in which it's learned-simply not more broadly recognized. Dewey himself has been a god to the educational establishment and to dependent careers. Dewey Method or Student Independence? Quandry?


Given such credence items as outlined above, can you believe that Cavalier's independent thinking might help your meetings and training programs to Achieve Your Objectives?

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