Recognition for the early business books:
[Multiple buttons below Note for clients, industry and topics.]

Sales Meetings That Work:
mm"Accountability is an idea whose time has come,' says Cavalier, meticulously drawing the anatomy of a meeting from inception to finale. He then shows how this sort of outline can be used to gather data that enable the meeting planner to predict concrete results."Sales & Marketing Management" Magazine (Mar 16, 83)
mm"Ahead of (its) time. . .Our industry is just now coming to understand your message. . . .A great help to me. . ." Professional Meeting Planner & Convention Consultant, San Diego.
mm"The best book that has been written on the subject. . .See "Lanin" in "Industry Recogniton."
Re: Achieving Objectives in Meetings (Predecessor book to Dow Jones-Irwin's Sales Meetings That Work (and the granddaddy of how-to books in the meetings field, Achieving Objectives in Meetings; NY: Corporate Movement, 1973).): Entire control structure and 20+ forms are re-used intact in the expanded SMTW book:
mm"An excellent communicator who mixes wisdom and wit, he's an exceptional teacher who expresses ideas in measurable terms." Rocky Mountain Chapter Resources Committee of MPI, in Meeting News magazine (July, 79).
mm"Cavalier exposes himself as a knowledgeable stage craft and visual media coordinator. . ." McGraw-Hill Keys to Industrial Marketing Techniques (May 13, 74).
mm"A comprehensive volume with a great deal of common-sense guidance and information, some innovative suggestions, plus a good introduction to PERT-type planning." London Convention Bureau.
mm"Whether you're planning one meeting or many, AOM will prove useful and insure that your meeting accomplishes its objectives." SMEI Marketing Times
mm"Should be of interest to meeting and convention managers of all persuasions and degrees of expertise" Insurance Magazine (full page review; on web).
mm"Cavalier lances some of the boils that afflict the meetings game--the hypes, ripoffs, hucksterism, and free-booting." Training in Business & Industry (Oct 73).
mm"He builds an understanding of the fundamental stresses and weaknesses of programs both inside and outside the direct control of the meetings manager. As a result, you are better prepared to make the right decisions, even under pressure." Training and Development Journal (Jan 74).

NOTE:   As you wander through these credence pieces, you’ll notice that some items are more than 45 years old. Surprise! So is Cavalier's background. His professional work preceded and aided the formation of all of the industry’s “user associations”; and he has probably the industry’s longest perspective on what went wrong, as measured currently
mm Although some contingents in the meetings industry would like to make an issue of Cavalier’s age, keep in mind that the human brain probably hasn’t changed much in the last few thousand years. Details transmitted in meetings do change, but the purposes for those meetings rarely change much within either the individual organizations or in business generally.
mmBy “manufacturing” current experts, the meetings/conventions industry is hoping to prove that 20 one-company planners have the same experience as does one twenty-client consultant. More likely, the manufactured experts will have much the same experience twenty times. Moreover their perspectives on variables cannot be the same, especially if those experts arrived much later in the marketing process that converted user-associations into marketing-associations. That fact helps to explain why those books that collect good segments by multiple, worthwhile working-writers don’t add up to a single working system. By contrast, the how-to books by Cavalier present proved, workable systems.
mmIn his MPI Tony-Award-winning address, at MPI’s Tenth Anniversary convention, in NYC in 1982, Cavalier made two points that rankled many: 1)  that the industry is in need of both performance and ethical standards; and 2)  that the association was most valuable to suppliers as a source of fish in a barrel. Suppliers stormed out of that address; user-members moved forward into the vacated seats. MPI records and sells all of its convention addresses, including Cavalier’s award winner. Why not order it through MPI? .. .  and discover what the industry still doesn’t want you to know!
mmPreceding and agreeing with Professor Merrill (check out  Merrill’s article, titled by his name, under the “Supporting Ideas” button), Cavalier notes that people today don’t learn differently but  that they are learning via media that are vastly different and more common than in the early years of the past century: highly-accessible motion film/video/CCTV; electronic games; e-courses; maybe the web; etc.
mmContinuing confusion among learning ability, styles-vs-media delivery systems, and setting is responsible for today’s mistaken impression that electronics or special formats per se can or will solve communications and training problems: ergo, more problems and abundant program failures.
mmAs we’ve stated before (both in Achieving Objectives in Meetings, 1973, and Sales Meetings That Work, 1983,  “The message is the message”. . .and don’t you forget it!
Re: National convention address
mm". . .we are awarding you the coveted MPI Tony Award. We appreciate the time, effort and talent put forth in the best interests of Meeting Planners International. Thank you for playing such an important integral part in shaping our educational goals. . . ." Meeting Planners International (now Meeting Professionals International), (Dec 82).
SPECIAL NOTE: Cavalier viewpoints on instructional methodology and content / format and values have been argued for decades by the meetings industry, including publishers and some associations. However those viewpoints have recently been proved valid by independent university studies. See Professor M. David Merrill ("Wake Up!. . .and Reclaim Instructional Development" in Training magazine for June, 1998).
mmThere is an additional "Recognition" button under Practical Word Power. Also see more Industry Recognition under the S&MM, Business Week, and NYU buttons below.

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